- Digital fashion companies aim to disrupt and digitize high fashion
- Insider spoke with a representative from The Fabricant, a digital fashion house.
- The Fabricant works with major brands, and some of its designs have sold as NFTs.
- See more stories on Insider’s business page.
Before NFTs were netting $69 million at Christie’s, The Fabricant was auctioning off a unique NFT at the 2019 Ethereum conference.
The sale of the Iridescence Dress, a digital-only piece of couture, approached $10,000 — a pretty penny for what was then a burgeoning market.
Not all digital-fashion items are NFTs, explains Michaela Larosse, head of