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10 Australian brands that fashion editors are obsessed with

aje

Courtesy of Aje

Not only is Australian fashion known for its effortless elegance, but the country boasts plenty of independent designers who place so much importance on sustainability and ethics, making them great names to have on your radar when you’re in need of a wardrobe update that you know you’ll be able to cherish for years to come.

Below, we round up 10 of our favourites, including some which specialise in beach and swim, others which focus on capsule classics and timeless modern designs, as well as some other buzzy brands which have been making a name for themselves with fashion editors, influencers and A-listers.

From Posse and St. Agni to Aje and Sir, we present 10 of the most exciting Australian fashion labels to have on your radar right now, all of which will help you channel that easy-breezy elegance from Down Under.

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1

Posse

SHOP POSSE

Posse is one of our favourite summery labels. It boasts relaxed, feminine pieces that are perfect for a modern woman’s wardrobe and the brand is proud of its ‘less is more’ approach – this relates both to the toned-down aesthetic of the pieces, as well as the label’s commitment to slow fashion. Posse only produces collections in limited numbers, slowly adding to its core collection when it knows a piece will be guaranteed to sell out, and focuses on high-quality, conscious fabrications with pieces designed in Sydney and brought to life by its artisans in Bali and India.

2

Aje

SHOP AJE

Another great Aussie label to have on your radar is Aje, a brand that is fast becoming known for its statement, often colourful dresses in bold silhouettes, which you have probably seen (and admired) on your Instagram feed. Created with the aim of bridging the gap between the beach and the city, Aje is all about effortless elegance.

3

Bassike

SHOP BASSIKE

Having launched in 2006, Bassike prides itself on creating responsible collections that are created in collaboration with local artisans and suppliers in Australia. All collections are made with a seasonless approach in mind, encouraging its consumers to invest in pieces that they will hold onto forever, including beautiful organic cotton dresses and jumpsuits, high-quality sustainable denim and chic jersey basics.

4

Zimmermann

SHOP ZIMMERMANN

Zimmermann is probably one of Australia’s most famous fashion exports, and it’s not hard to see why the wanderlust-inspired designs have always been so popular. From the most beautiful beachy pieces to dresses that will elevate your evening wardrobe, every fashion editor wants to inject her summer with a little dose of Zimmermann.

5

Sir

SHOP SIR

Sir is a super popular Australian label which is known for its laidback attitude to style, creating pieces that are easy to dress up or down and work for every aspect of a busy woman’s life. From ruffled dresses and more toned-down slips to chic tailoring and beautiful swimwear, there are always some seriously irresistible pieces on offer here.

6

Alèmais

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Another eco-conscious brand hailing from Australia is Alèmais, a label whose mission is to close the gap between style and sustainability by creating pieces that will excite customers enough to wear them forever. Its trademark designs include shirts, dresses and skirts which are made in airy materials (including linen and hemp) and covered in punchy prints that are inspired by the natural world.

7

Abysse

SHOP ABYSSE

If there is one thing Aussie fashionistas do better than anyone else, it is swimwear. The country boasts some of the most exciting beach designers around, and this includes Abysse, a Byron Bay-based label which is known for its sustainable swimwear and surf gear, all of which is made from recycled plastic bottles and fishing nets.

8

St. Agni

SHOP ST. AGNI

If you are all about pared-back minimalism and high-quality capsule classics, then let us direct you to St. Agni, a brand which prides itself on timeless design. Chic knits, shirting, simple wrap dresses, cool separates and minimal accessories make up the collections, which are designed to be worn forever.

9

Matteau

SHOP MATTEAU

Matteau’s grown-up take on beachwear has become a real favourite with A-listers over the years, and it’s not difficult to see why. With swimwear that is designed to flatter, and dresses and cover-ups that will make you the most elegant woman by the pool, this is a great name to know in Australian fashion.

10

Oroton

SHOP OROTON

Oroton was founded back in 1938 with a mission of using time-honoured techniques to create beautiful clothing, and working to source some of the best luxury materials in the world. The brand has become known for its premium accessories and modern yet classic clothing collections, most of which are created in neutral, elegant tones.

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