For Pandora, laboratory-made diamonds are forever. The world’s largest jewelry maker announced Tuesday that it will no longer use mined diamonds — a decision, it said, that stemmed partially from consumer demand.
Pandora Group, based in Copenhagen, said Tuesday that it is launching its first collection exclusively created with diamonds manufactured in labs. It said the move aims to make the company’s jewelry more affordable, accessible and sustainable.
The collection is launching first in the United Kingdom, and is expected to expand globally in 2022.
“They are as much a symbol of innovation and progress as they are of enduring