April 18, 2021

Designer Brand

Jordan Designer Kelsey Amy: Women in Sneakers, PE Shoes & More

Kelsey Amy’s first job at Nike wasn’t as a designer. When she interned with the company in 2013, she didn’t even know her current role, a senior color designer for Jordan Brand’s sport and promo product, existed. But after spending a few months doing marketing for the brand and getting a taste of the Portland life, Amy caught the Swoosh bug. 

She went back home to Sweet Valley, Pennsylvania—a two-hour drive from Penn State, where she had played field hockey and studied fine arts—and soon decided she was dead set on returning to the Pacific Northwest for a job with

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Don’t Call Gucci’s Work With Balenciaga a ‘Collaboration’

A look from Gucci's Aria collection. Photo: Greg Avenel/Courtesy of Gucci

A look from Gucci’s Aria collection. Photo: Greg Avenel/Courtesy of Gucci

Nothing gets the fashion world buzzing quite like a good melding of the minds — after all, one of the biggest stories in the industry over the past year has been the co-creative directorship of Raf Simons and Miuccia Prada. Plus, the high-low mixing of brands is old hat by now, going back over two decades at retailers like Target and H&M. But a combination of two luxury houses? Now that’s nearly unheard of.

That’s why fashion insiders and fans alike are buzzing over the Gucci x Balenciaga pieces

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Gucci Gwyneth Paltrow Iconic Red Velvet Suit Fall 2021

Gucci is 100 years old. It’s a lot of fashion history to wrap your head around, especially if you’re the creative director of the storied Italian brand, but Alessandro Michele did not sleep on it, releasing a collection in honor of that milestone today that elicited a resounding smile (and some shoulder shrugs to the beat of “Gucci Gang”) this morning. Celebrating a century “means being able to open the locks of history and linger over the edge of the beginning. It means soaking in that natal source to relive the dawn and the coming into view,” Michele said in

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A New Watch Brand Tells a Story

Furlan Marri is a new watch brand whose marketing tagline is “Highly Attractive Wristwatches.” The founders say there is a world of Swiss horological history in those three words, and yet their prices top out at $500.

“The main idea of the brand is to tell stories,” said Andrea Furlan, the brand’s designer and co-founder, based in Geneva. “The first story of our brand is a mechanical quartz story.”

Rather than using a mechanical movement, which Mr. Furlan and his business partner, the artist and watch collector Hamad Al Marri, had intended to do, they have chosen a hybrid meca-quartz

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How to Shop Wedding Dresses From Bridal Fashion Week

Let’s face it, wedding gown shopping can sometimes be daunting. Especially if you’re looking for that one dress you recently saw on the runway during Bridal Fashion Week. But we’re here to say that finding your dream dress doesn’t have to be an impossible task.

“One of the great things about bridal is that the pieces presented at Bridal Fashion Week are produced for commercial value,” says Micaela Erlanger, celebrity fashion and bridal stylist. “Meaning, what you see presented will be available for consumer purchase.”

One of the great things about bridal is that the pieces presented at Bridal

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Unique jewelry designer works to expand local business

ROANOKE, Va. – A Roanoke business owner is working to take her unique brand of hand-crafted jewelry to a national audience. A local business competition could help her win the money needed to expand.

Tamara Dennis is the owner Priss E. Nerd. She is the designer and creator of her tiny works of art that have grown quite popular across the Roanoke Valley. The majority of her pieces are cute, quirky earrings she designs to catch the attention of our inner nerd and everything we fan-girl about.

“We firmly believe that everyone has a little bit of nerd inside of

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Automate and Enhance Your Brand Design With This Award-Winning Tool

RelayThat makes it easy to design your brand’s marketing materials effectively.

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Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue

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Meet Memorial Day, the Knitwear Label Bella Hadid and Ella Emhoff Can’t Get Enough Of

“Definitely! I get lost in crocheting so much that sometimes I lose track of time or forget to sleep. Turning to crochet has worked out really well, particularly being indoors so much. I’m lucky that it only takes a hook and some yarn — it’s so simple and I don’t need any machines. Luckily, sourcing yarn has been pretty easy. I only buy it from Joann and I buy in bulk. Eventually, I want to switch to more sustainable and even deadstock yarn.”

Who would you most love to wear your designs?

“Harry Styles. He’s such a big star and

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Bellevue fashion designer launches knitwear brand with unique material

SSKEIN clothes are made from the hair of Peruvian baby Alpacas. #k5evening

SEATTLE — Elisa Yip is the visionary behind SSKEIN, a clothing line that specializes in luxury knitwear.

“I love knitwear!  It’s my favorite category to wear because it’s endless possibilities,” explained Elisa. 

The opportunity to create her own brand came about in June 2020, after a professional loss.  After more than 10 years at her dream job designing for Nordstrom, the pandemic led to her getting furloughed. 

She admits at the time of not even knowing what a furlough was. Months later, the temporary layoff would become

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