Brands are constantly working to stay ahead of trends on social media, and that can mean reassessing the very platforms they’re using. For some, that means figuring out how to authentically produce TikToks and Instagram Reels. For fashion designer Rebecca Minkoff it means taking her brand to OnlyFans.
The site allows users, or ‘Fans,’ to pay brands, celebrities, and everyday people for exclusive content. At the beginning of the pandemic in March and April 2020, the platform experienced a 75 percent monthly increase in new user and creator registrations. The site quickly became known for explicit content and democratizing sex