February 13, 2021

Designer Brand

Cierra Boyd’s Friskmegood promotes sustainability through fashion

Using bold and flamboyant styles Cierra Boyd is creating a legacy of her own in world of fashion.

CLEVELAND — We’ve all the heard the saying, “One man’s trash is another man’s treasure.” But for 25-year-old Cierra Boyd, it’s not just a saying. She’s made a living out of it.

Boyd is the owner of Friskmegood Inc, a clothing line dedicated to mixing bold and flamboyant designs with upcycling and sustainability.

“It’s basically using materials, that have already been produced, already been created, already made their mark on fast fashion in the industry,” explains Boyd.

With limited access to

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Elroy Air – Visual & Brand Designer – sUAS News

At Elroy Air, we are building autonomous cargo aircraft systems that will change the way the world moves goods. Transporting cargo by air can be much faster than by land or sea – but before recent developments in perception, autonomy, electric powertrain and aerospace materials, air transport has remained too expensive. We’re going to change that. And we’re solving a big problem – the express logistics industry worldwide spends $140B annually.

Our future partners and customers are responding enthusiastically. As we prepare to pilot our vehicles with customers, we are looking for people like you: motivated teammates excited by this

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21 Black-Owned Fashion Brands To Get Familiar With

With every Black History Month comes the call to support Black-owned businesses across industries, especially when it comes to fashion. And while it’s a welcomed call, it can often underestimate just how impactful it can be to support Black-owned fashion brands year round, opening opportunities for further investment, access to resources, and sustainable growth.

Aurora James, founder of accessories brand Brother Vellies, put the idea into collective action during the summer of 2020, following the protests honoring George Floyd and Black Lives Matter. Coined the 15 Percent Pledge, James called for major retailers and start ups alike to commit

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Aditya Birla Fashion to acquire 51% in designer brand Sabyasachi

The company will infuse 398 crore for 51% interest in the label run by Sabyasachi Couture, a partnership firm, engaged in the business of manufacturing, distribution and sale of designer apparel, jewellery and accessories under its own brand ‘Sabyasachi’, it said in a filing to the stock exchanges.

Sabyasachi Couture was incorporated in 1990. In FY20, it had a revenue of 274 crore.

The Sabyasachi brand has strong Indian roots and global appeal, ABFRL said. It enjoys a strong franchise in India, the US, the UK and West Asia. The ABFRL platform will complement brand Sabyasachi on its

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This Designer Makes Brick and Mortar Pop for Digital Brands

Hilary Koyfman.

Illustration: Gabrielle Pilloti Langdon. Images courtesy of Getty Images and Hilary Koyfman.

After working on the eye-popping spaces of women-centered co-working space The Wing (think earth tones, rounded edges, and soft pinks with pops of bold salmon and lots of terrazzo, conceived by designer Chiara de Rege), Hilary Koyfman has been tapped by digitally native brands to create in-person experiences. Koyfman’s recent clients in this space include telemedicine and healthcare company Parsley Health, influencer turned ready-to-wear label Something Navy, and maternity-wear brand Hatch.

The phenomenon of online-only brands opening brick-and-mortars is not new. According to research cited

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The Latest Evolution And Elevation Of Brand-Designer-Artist Collaborations

Brand/designer collaborations are not new, but they keep growing in number, imagination, partnership types, artistry, quality, scope, and customer appreciation.  Beyond simply designing products, they often now include packaging, merchandising, and pop-up installations.  Great design has many strategic benefits for brands.  It makes purchasers feel “self-actualized” (top of Maslow’s hierarchy of human needs)  and obliterate post purchase cognitive dissonance.  Purchasers value what they bought all the more due to the thoughtful design, unusual collaborations, and limited availability.  

Great collaborations are highly “instagramable”, generating free or low

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The Fashion Brand China Bankrupted?

Key Takeaways:

  • Three years ago, Tmall launched its Luxury Pavilion, and today, 66 percent of global luxury brands are on the platform. But finding a partner can be much more difficult for smaller luxury brands in China.

  • Brands in China have to go through influencers, but since most smaller brands cannot afford to pay big China influencers, they must activate overseas first to garner name recognition.

  • The fastest way to succeed in China is to get an investor. But that requires growth. Then if you already have a position in the market and sales, you are a desirable partner.

Manish

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