In the context of product life cycles and the circular economy, the phrase “end of life” typically refers to the point at which a product or service has reached the conclusion of its use by a consumer. Joe Macleod took this phrase quite literally.
A designer by trade, Macleod wrote his first book, “Ends,” about the history of consumerism — through the lens of death. From the Black Plague to the Industrial Revolution in Northern Europe and its resulting acceleration of consumerism, society’s changing relationship with death has created a cultural disconnection from endings. Macleod now calls himself