May 22, 2021

Analysis

Why Everyone’s Launching Designer Kidswear | BoF Professional, News & Analysis

Designer fashion brands have always catered to the cool kids, but that audience is getting younger and younger.

In the last month, Rejina Pyo and Fear of God both launched childrenswear. Self-Portrait, known for its lace party dresses, dropped its first kids collection Wednesday, and London-based luxury e-tailer Browns will launch an assortment of children’s clothes featuring more than 35 brands in July.

E-commerce platform SSENSE has dropped two exclusive sets of kids capsule collections since the beginning of May and has plans to roll out kidswear from 80 brands over the coming year. Mini-me pieces are already available from

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What’s Next for LVMH’s Fashion Group | BoF Professional, News & Analysis

Until recently, you could count the number of notable disposals by LVMH on one hand: Christian Lacroix, Donna Karan, Michael Kors (in which it owned a 33 percent stake) and the Edun ethical fashion label founded with singer Bono were among the few projects the luxury giant had scrapped rather than hoarding them in its stable of 75 brands.

But since the pandemic, changes at the French luxury group’s portfolio of smaller labels have been coming at a clip. The group cut loose shoemaker Nicholas Kirkwood last fall, put its Fenty fashion startup with Rihanna on indefinite pause, and ceased

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Dowry Disputes Entangle Fashion Designers | BoF Professional, News & Analysis

Bridal fashion shows are, for the most part, about creating a fantasy around a beautiful bride in a spectacular gown on her perfect day. For bridal designers the world over, success in selling this fantasy is key to the bottom line for their business.

Clients’ expectations to see positive, aspirational imagery explain why Pakistani bridal designer, Ali Xeeshan, surprised many earlier this year when he released a fashion film on Instagram to promote his latest collection of bridal couture, in which the “bride,” a child model wearing an ornate red wedding gown, has tears running down her face as she

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The Limits of Virtual Fashion | BoF Professional, News & Analysis

This month, fashion brands RTFKT and The Fabricant collaborated on a line of earrings, sneakers and formal wear. Priced between $20 to $10,000, the collection was sold on the online marketplace Dematerialised, which had over 3,000 users register for access to the drop.

In under 15 minutes, the entire collection sold out, a familiar anecdote in the age of streetwear. RTFKT and The Fabricant’s collection, however, was entirely virtual, meaning all the garments produced, as well as the fashion houses and the retailer that supported them, exist solely in the digital fashion realm. The pieces were issued as non-fungible tokens,

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Why Fashion Needs a Detox | News & Analysis

This article appeared first in The Sustainability Gap, an in-depth analysis of BoF’s new report, The BoF Sustainability Index, which tracks fashion’s progress towards urgent environmental and social transformation. To learn more and download a copy of the report, click here.

Key Insights from The BoF Sustainability Index

  • The inaugural BoF Sustainability Index tracks fashion’s progress towards ambitious sustainability targets for the coming decade. It examines public disclosures to rigorously benchmark performance and enable like-for-like comparisons at 15 of fashion’s largest companies.

  • While fashion companies are speaking about sustainability more than ever before, BoF’s comprehensive analysis found actions are

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Gucci Is Selling $12 (Virtual) Sneakers | News & Analysis

In collaboration with fashion-tech company Wanna, the Italian house is debuting a digital sneaker, available to purchase for $11.99 on its app or $8.99 on Wanna’s app.

Designed by creative director Alessandro Michele, the sneaker is also the first original digital product from Belarus-based Wanna, which specialises in using augmented reality (AR) to create 3D models for digital fittings of sneakers and watches. So far, the app’s technology has been used by Reebok, Farfetch, Puma and Snapchat to test out how consumers engage with virtual try-ons, and perhaps more importantly, taking photos of themselves with new products using augmented reality.

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OTB Buys Jil Sander as Fashion M&A Heats Up | BoF Professional, News & Analysis

Italian fashion group OTB said Friday it will acquire Jil Sander from Japanese conglomerate Onward Holdings for an undisclosed sum, part of wider growth ambitions as the Diesel-owner seeks to bolster its luxury portfolio.

Luke and Lucie Meier, the creative-director duo who have designed Jil Sander since 2017, will remain in place following the deal, OTB’s president and controlling shareholder Renzo Rosso said.

The deal-making is part of a wider strategy to diversify OTB’s holdings and expand the group’s presence in high-end apparel, as its core brand Diesel struggles to regain momentum. In addition to owning the luxury labels Marni

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The American Designer Betting on OnlyFans | News & Analysis

Rebecca Minkoff, the designer known for her $300 leather crossbody handbags, has nearly one million followers on Instagram. On her profile, she shares a mélange of photos and videos, including product images from the brand’s latest accessory or fragrance launch, interviews with actresses and fashion insiders and on occasion, cheeky quotes.

But for those seeking more, Minkoff is now offering a premium content experience to her followers and customers. Today, the American accessories maven launches an OnlyFans account, making her the first well-known designer to do so. The debut is tied to New York Fashion Week, and to kick things

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The Unbundling of New York Fashion Week | BoF Professional, News & Analysis

Dozens of brands are due to publish fashion films and look books next week. But the designers who are sitting this season out are also worth watching.

A decade after the last season of shows inside the tents at Bryant Park, many designers no longer feel they need to stage runway shows to build a business in American fashion. The defections from the fashion week calendar, a steady trickle over the years, turned into a stampede during the pandemic, when health restrictions made traditional runway shows almost impossible.

None of the fashion capitals are immune. In Paris and Milan, where

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