Designer fashion brands have always catered to the cool kids, but that audience is getting younger and younger.
In the last month, Rejina Pyo and Fear of God both launched childrenswear. Self-Portrait, known for its lace party dresses, dropped its first kids collection Wednesday, and London-based luxury e-tailer Browns will launch an assortment of children’s clothes featuring more than 35 brands in July.
E-commerce platform SSENSE has dropped two exclusive sets of kids capsule collections since the beginning of May and has plans to roll out kidswear from 80 brands over the coming year. Mini-me pieces are already available from