May 12, 2021

Brand

How Designer Thakoon Panichgul Reinvented His Fashion Brand For A New Era

As far as fashion curveballs go, an entire year of living in sweats is one that no one could have predicted. And yet, five months before the pandemic threw us into a state of turmoil — a catalyst for a complete and total disruption to our sartorial status quo — Thakoon Panichgul quietly relaunched his namesake label from a luxury ready-to-wear collection to a direct-to-consumer model that was rooted in one brand-defining ethos: comfort clothing.

As far as predictions go in terms of how we would dress — and will likely continue to dress in some form or another —

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Fashion brand ASOS praised for featuring model with cochlear implant in earrings ad

Fashion critics want ASOS to hear their applause for a current online ad, featuring an earring model with a cochlear implant.

The British brand is currently peddling a pair of small gold hoop earrings with a dangling mushroom charm for $6.89, but the whimsical design isn’t what the buzz is about. As seen on the product page, the smiling model is wearing a cochlear implant on her right ear. MyLondon has identified the blonde beauty as model Natasha Ghouri, who was born deaf.

The gold hoop earrings with mushroom charm by ASOS.

The gold hoop earrings with mushroom charm by ASOS.
(ASOS.com)

TEXAS MAN SETS RECORD, RUNS FROM

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How Melissa Bernstein Built a $500 Million Brand While Battling Existential Despair

Melissa Bernstein, 55, is the type of founder who seems to have it all figured out. She built the iconic Wilton, Connecticut-based toymaker Melissa & Doug into a $500 million business, is the designer behind more than 1,000 of its toys, has a happy marriage, and six–yes six–children.

So it’s jarring when she describes herself as an “existential nihilist,” and describes that phrase as “the darkest form of despair.” She spoke in a recent interview on Inc.‘sWhat I Know podcast.

While growing her business and raising her children, she repressed her darkest emotions. “Really no one was

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St. Louis designer creates sustainable clothing brand

ST. LOUIS — This week we observed the 51st anniversary of Earth Day – a day set aside to show support for environmental protection.

In St. Louis, there is a young clothing designer on a mission to help take care of the world under our feet. He is using his spare time to build a brand that is minimal and sustainable.

“Need for a creative outlet in my life,” said Anthony White.

But instead of picking a hobby to occupy his days, he decided to do something bigger. He launched the Jon Blanco clothing line.

“The ultimate goal is to

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The Most Overrated Designer Brand, According To 33% Of People

Next up was Dolce & Gabbana, which got just over 13% of the vote, and Birkin, which 14% of readers voted as the most overrated designer brand.

We’d say that overall Fendi, Dolce & Gabbana, and Birkin fared pretty well in this survey because there was a significant jump in numbers after Birkin. Twenty-eight percent of respondents named Louis Vuitton as the most overrated designer brand, which is double the number of people who chose Birkin. It looks like those monogrammed Neverfull Totes may not be as desirable as many of us thought.

But despite Louis Vuitton’s less-than-stellar showing in

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Brand Partnerships Are Heating Up Sales And Customer Growth

It seems lockdown has further provided brands with the opportunity to create new, dynamic partnerships, and customers can’t seem to get enough.

Announcements of new collaborations have been accelerating as businesses have created unions to enable greater brand stand and sales opportunities.

Fashion brand H&M has long enjoyed the benefits of partnerships to create limited-edition collections – some of which have sold-out in hours (even minutes for some coveted lines), most

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A New Watch Brand Tells a Story

Furlan Marri is a new watch brand whose marketing tagline is “Highly Attractive Wristwatches.” The founders say there is a world of Swiss horological history in those three words, and yet their prices top out at $500.

“The main idea of the brand is to tell stories,” said Andrea Furlan, the brand’s designer and co-founder, based in Geneva. “The first story of our brand is a mechanical quartz story.”

Rather than using a mechanical movement, which Mr. Furlan and his business partner, the artist and watch collector Hamad Al Marri, had intended to do, they have chosen a hybrid meca-quartz

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RelayThat makes it easy to design your brand’s marketing materials effectively.

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Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue

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Bellevue fashion designer launches knitwear brand with unique material

SSKEIN clothes are made from the hair of Peruvian baby Alpacas. #k5evening

SEATTLE — Elisa Yip is the visionary behind SSKEIN, a clothing line that specializes in luxury knitwear.

“I love knitwear!  It’s my favorite category to wear because it’s endless possibilities,” explained Elisa. 

The opportunity to create her own brand came about in June 2020, after a professional loss.  After more than 10 years at her dream job designing for Nordstrom, the pandemic led to her getting furloughed. 

She admits at the time of not even knowing what a furlough was. Months later, the temporary layoff would become

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