“There’s a lot of FOBO when it comes to jewelry — especially engagement rings,” said Anubh Shah, co-founder of With Clarity.
FOBO, like its predecessor ‘FOMO’, refers to the fear of buying online, something very prevalent in the world of jewelry. A brief Google Image search for ring and pendant measurements pulls up over 9,000 results including drawings, models, and comparable mannequins for consumers trying to guess their relative size. With Clarity, however, is changing those standards of online purchasing uncertainties.
Mr. Shah is a third-generation jewelry designer whose lineage stems from Jaipur,