April 11, 2021

Business

Unique jewelry designer works to expand local business

ROANOKE, Va. – A Roanoke business owner is working to take her unique brand of hand-crafted jewelry to a national audience. A local business competition could help her win the money needed to expand.

Tamara Dennis is the owner Priss E. Nerd. She is the designer and creator of her tiny works of art that have grown quite popular across the Roanoke Valley. The majority of her pieces are cute, quirky earrings she designs to catch the attention of our inner nerd and everything we fan-girl about.

“We firmly believe that everyone has a little bit of nerd inside of

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Threads Ramps Up Fine Jewelry Business

LONDON — It’s been a strong year for fine jewelry — particularly for Threads, the social shopping platform that sells luxury via Instagram and WhatsApp and has a no-inventory business model.

The retailer’s model meant it could quickly adapt to the overnight lifestyle changes that came with the outbreak of COVID-19, and continue servicing its community from home. There might have been obvious shifts, like an increase in athleisure content and sales, but when it came to the fine jewelry category, appetite didn’t just stay consistent but grew stronger. Sales were up 80 percent compared to 2019, according to the

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