What is designer Dan Mazzarini’s secret to success? “Brand narrative,” he told Editor in Chief Cindy Allen (@thecindygram) on Thursday night’s episode of DesignBiz, Interior Design’s twice-weekly Instagram Live series.
That lesson is one of many that Mazzarini (@danmazzarini) learned 20 years ago, when he was a new designer cutting his teeth at a retail-centric firm in Chicago. “Twenty years ago was the heyday of retail,” he said. “Everybody had money to spend at the store. Macy’s was huge.” But when retail suffered a dip in the early 2000s, the firm took a hit. As