April 10, 2021

Design

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Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue

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Why a brand might pay for your next design vacation

After the school years, field trips tend to fall out of the average adult’s life. That is, unless you’re an interior designer. A number of brands in the home industry offer designers experiential and educational (and often lavish) trips. While it’s nothing new for a brand to invite designers to factory tours or experience centers to get a feel for its product in situ, flying clients overseas for a week of extravagant adventures requires a different level of planning and investment.

Kravet, for one, has taken some of its top clients on trips to Paris and Italy that include private

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Rachel Fenderson, MA Fashion Studies ’18, AAS Fashion Design ’08, is Shining a Spotlight on Obscured Creatives

Fenderson has curated exhibitions about the American Fashion Designer, Couturier, and Costumer Jay Jaxon, and is working on a biography of him
Fenderson has curated exhibitions about the American Fashion Designer, Couturier, and Costumer Jay Jaxon, and is working on a biography of him

Rachel Fenderson, MA Fashion Studies ’18, AAS Fashion Design ’08, is Shining a Spotlight on Obscured Creatives

Jay Jaxon was the first American and Black American to be the head designer of French Haute Couture Maison Jean-Louis Scherrer in 1969. Jaxon would go on to work for the most celebrated couture houses of Paris in the 1970’s, where he designed for Yves Saint Laurent, Christian Dior, Jean-Louis Scherrer, and Pierre Cardin’s American Market. He started

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Parsons School of Design, WWD, and Yellowbrick Partner to Launch Online Fashion Business Program

NEW YORK, Feb. 23, 2021 /PRNewswire/ — The School of Fashion at The New School’s Parsons School of Design, in collaboration WWD, the leading source of news and analysis for the fashion, beauty, and retail industries, and the New York-based education platform Yellowbrick, today announced Fashion Business Essentials, a program that offers a deep exploration into the innovation and changes happening across the Fashion business; including effective uses of information technology, strategic business planning, decision-making, planning management, brand development, and effective communications within organizations.

Learners who complete the program will earn a non-credit Completion Certificate from

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A Jewelry Line Inspired by a Design Family’s Heirlooms

For more than three decades, the Italian designer Ilaria Icardi resisted following in the footsteps of her father, Umberto Icardi, by becoming a jeweler. He and his brothers, Giuseppe and Piero, set up their family-run fine jewelry business, Emmeti, in Valenza in the late 1960s and made precious gold pieces for private clients and, eventually, bigger brands such as Tiffany & Co. Valenza, a small industrial town in the north of Italy surrounded by undulating, verdant terrain that the region promotes as Little Tuscany, has been renowned for its goldsmithery for centuries, but home held little appeal for Icardi. “My

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BHDM Design Founder Dan Mazzarini Talks Brand Narrative on ‘DesignBiz’

What is designer Dan Mazzarini’s secret to success? “Brand narrative,” he told Editor in Chief Cindy Allen (@thecindygram) on Thursday night’s episode of DesignBiz, Interior Design’s twice-weekly Instagram Live series.

That lesson is one of many that Mazzarini (@danmazzarini) learned 20 years ago, when he was a new designer cutting his teeth at a retail-centric firm in Chicago. “Twenty years ago was the heyday of retail,” he said. “Everybody had money to spend at the store. Macy’s was huge.” But when retail suffered a dip in the early 2000s, the firm took a hit. As

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Fashion Start-Up Moda Design District Announces the Successful Completion of Seed Round

Over 110 Fashion Designers from Around the World Have Signed Up for Moda Design So Far, and Have Created Over 2,000 Unique Fashion Products

BOCA RATON, FL / ACCESSWIRE / February 6, 2021 / The founders of Moda Design District, a fashion start-up created for independent and up-and-coming fashion designers to develop their brand globally, are pleased to announce the completion of a very successful seed round.

To learn how to become a member of the cutting-edge fashion start-up, please check out https://modadesign.com/sell-on-moda.

As a spokesperson for the tech start-up noted, the founders of Moda Design District have one key

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