February 21, 2021

Evolution

New York Fashion Week Men’s Day Hints at the Evolution of Menswear

What will menswear look like in 2021? As cultural ideas about what is considered masculine shift, so do traditional ideas of dress. Take the latest couture season as proof: Bespoke menswear found itself woven throughout collections from Valentino, Giambattista Valli, and Fendi during a week that is usually exclusive to womenswear. 

The emerging designers at New York Fashion Week Men’s Day perhaps exemplify the changing points of view about menswear best. Many of them offered genderless collections, while others debuted womenswear lines alongside their menswear. Others found inspirations in the past to lead us to a more harmonious future. Here,

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The Latest Evolution And Elevation Of Brand-Designer-Artist Collaborations

Brand/designer collaborations are not new, but they keep growing in number, imagination, partnership types, artistry, quality, scope, and customer appreciation.  Beyond simply designing products, they often now include packaging, merchandising, and pop-up installations.  Great design has many strategic benefits for brands.  It makes purchasers feel “self-actualized” (top of Maslow’s hierarchy of human needs)  and obliterate post purchase cognitive dissonance.  Purchasers value what they bought all the more due to the thoughtful design, unusual collaborations, and limited availability.  

Great collaborations are highly “instagramable”, generating free or low

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