The Irish fashion designer Simone Rocha has been busy celebrating 10 years in business. This week she presented her fall 2021 collection as part of London Fashion Week. And on March 12, a long-awaited collaboration with H&M will hit stores. As part of a special fashion week series, she spoke to The New York Times from her studio in East London.
This interview has been edited.
Elizabeth Paton You presented your latest collection this week, but London Fashion Week was a fully digital experience. What are the big differences compared to a putting on a physical fashion show?