July 17, 2021


Note To Luxury Brands: Don’t Spoil The Plot!

Key Takeaways:

  • The hashtag #DramaIreSyndrome is resonating with netizens, hitting 110 million views on Weibo recently.

  • Yunhe data shows that 59 percent of the C-drama watchers were women in 2020, and 70 percent of those were in the age category of 20-39, coinciding with the top luxury target.

  • The exposure gained through luxury product seedings in popular TV shows is definitely worth an investment. The show “Nothing but Thirty,” for example, garnered 4 billion views within 18 days of its release.

“[In teleplays,] they always take a taxi or have someone picking them up, live in luxurious apartments in

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Encino family, Glendale man used millions in COVID relief to get luxury homes, jewelry, gold coins: DOJ

Four Los Angeles-area residents were found guilty of fraudulently obtaining millions in COVID-19 relief funds that they used to get luxury homes, gold coins, jewelry and other items, federal officials announced Tuesday.

Forty-two-year-old Encino man Richard Ayvazyan, his wife 37-year-old Marietta Terabelian, his brother 41-year-old Artur Ayvazyan, and Vahe Dadyan, 41, of Glendale were all convicted in the case, according to the U.S. Attorney’s Office in the Central District of California.

Officials say the defendants used fake or stolen identities — including the made-up identities of “Iuliia Zhadko” and “Viktoria Kauichko” — to submit fraudulent applications for Paycheck Protection Program

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Luxury brand showcases crop top, cut-off blazers at Milan Men’s Fashion Week

Fashion labels have lately been attempting to subvert gendered clothing while making their products more inclusive. The latest brand to redefine men’s clothing was Fendi, whose new collection made heads turn at Milan Men’s Fashion Week this year.

The Italian luxury brand showcased pastel-hued statement crop tops for men, at its spring/summer’22 men’s runway show.

The pastel blazers by menswear designer Silvia Venturini Fendi cover till below the chest, and are paired with relaxed, loose-fitting matching pants. Also seen on the ramp was a men’s crop top paired with a mint-green suit.

The ensembles were paired with sandals in green,

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Wempe Pave the Way for a New Type of Luxury Landscape

The landscape of luxury is ever-changing, and it doesn’t necessarily just mean fancy, expensive products anymore. Going from exclusivity to inclusivity, we have seen a shift in the paradigm of what ‘luxury’ actually means.

In Highsnobiety’s New Luxury white paper, we explain how “once strictly tethered to price, craftsmanship, and traditional notions of status and wealth, luxury today is more complicated and dynamic than the acquisition of rare and expensive items that are shorthand status symbols. Once a form of de facto elitism, luxury today is more democratic. While it still comes at a cost, that cost is now more

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Luxury brand debuts Crocs stilettos as the future of post-pandemic fashion

Courtesy, Balenciaga

(NewsNation Now) — Luxury fashion brand Balenciaga unveiled its vision of the next big thing in post-pandemic fashion: Crocs stilettos and knee-high boots.

The latest designs by Demna Gvasalia debuted on Sunday as part of Balenciaga’s spring 2022 collection, but there’s no word on how much they’ll cost yet.

“Balenciaga’s Spring 22 presentation considers our shifting senses of reality through the lens of technology. We see our world through a filter—perfected, polished, conformed,

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Slain woman was like a little sister, says man who helped fund luxury lifestyle

A Melbourne accountant who helped fund the luxury lifestyle of a woman before she was killed has denied being her pimp or sugar daddy, maintaining they were close friends.

However, Mark Paul Gray said his friendship with Ellie Price soured shortly before her death in April 2020, when she threatened to falsely report him for rape unless he paid her $100,000.

Ellie Price and (inset) murder accused Ricardo Barbaro.

Ellie Price and (inset) murder accused Ricardo Barbaro.Credit: Supplied

Mr Gray, 58, who was one of the last people to see the 26-year-old alive, told a Melbourne Magistrates Court hearing on Wednesday he regarded Ms Price as a

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The Mother-Daughter Designer Duo Behind Colombian Luxury Label Silvia Tcherassi

It’s no surprise that mother-daughter relationships have their many challenges. After all, it’s the person you live, travel, talk and eat with and, quite honestly, know you better than anyone else, which we all know has its ups and downs. Now add running a fashion business together to that list! This mother-daughter designer duo gives us the inside scoop on how they manage to do just that. 

Trailblazer, designer and trendsetter, Silvia Tcherassi is one of the leading figures in fashion. Born in Colombia, Silvia begun her career as

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Rammstein Team With Luxury Designer Balenciaga for New Merch Line

Everyone’s favorite German metal group Rammstein have teamed up with the Spanish luxury designer brand Balenciaga for an exclusive new set of merchandise and music playlist.

The limited-edition set of merchandise consists of unisex pieces, including hoodies, shirts, hats, bags and a raincoat. These items will be available both in stores and online. According to the release, the image of the band featured on some of the clothing and accessories is an outtake from a photoshoot they did.

See images of some of the merchandise items below, and shop for them online here. A few pieces are already sold

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Accessible luxury in China: One big opportunity

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Accessible luxury is hard to define. It might include mid-market retailers such as J.Crew. Or a specific segment of premium, such as Sandro. Or a slice of luxury, such as Michael Kors. Most experts agree on one point, at least — it’s a very substantial opportunity in China.

“Accessible luxury has tremendous potential and it will probably grow more than luxury in the future, although it hasn’t been the case for the last several years,” says Daniel Lalonde, CEO of SMCP. The company, which owns Sandro, Maje, Claudie Pierlot

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