Rihanna’s clothing line, “Fenty Fashion House,” is being suspended indefinitely, luxury conglomerate LVMH announced today.
PARIS/MILAN (Reuters) – Louis Vuitton owner LVMH and music star Rihanna have agreed to suspend her fashion line Fenty less than two years after its launch, the French luxury goods giant said on Wednesday.
LVMH said in a statement that Fenty’s ready to wear activity, based in Paris, would be “put on hold” pending better conditions – a rare setback for the luxury group, which has weathered the coronavirus crisis better than most rivals.
The R&B singer and LVMH launched the Fenty fashion brand in May 2019, only the second time the French group had set a label up from
Is this the end of the celebrity-high-fashion-designer experiment? There is, it turns out, something even Rihanna cannot do: sell high fashion clothes during a pandemic.
LVMH Moët Hennessy Louis Vuitton, the French luxury group, announced the Fenty fashion house to great fanfare in 2019. But today, they revealed that, with Rihanna, they had “jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions.”
Translated, that means the luxury fashion arm of the Fenty empire (an empire that separately includes the lingerie line Savage X Fenty and Fenty cosmetics and skin care) will no