Walmart has hired Brandon Maxwell as creative director of its elevated fashion brands.
Walmart wants to make a name for itself in fashion. It has tapped Brandon Maxwell, a designer who dresses celebrities from Lady Gaga to Michelle Obama, to raise its reputation.
Maxwell will oversee the discounter’s elevated brands, Scoop and Free Assembly, as creative director. The 36-year-old designer lives in New York City. He has been a judge on Bravo’s “Project Runway” and designs a luxury label sold by retailers like Neiman Marcus with items that cost hundreds or thousands of dollars apiece.
By working with Walmart,