February 25, 2021

Sabyasachi

Aditya Birla Fashion buys 51% stake in luxury designer brand Sabyasachi


Aditya Birla Fashion and Retail today announced a strategic partnership with India’s largest designer brand, Sabyasachi by acquiring 51 per cent stake in Sabyasachi brand for Rs 398 crore..


Founded by Sabyasachi Mukherjee, the “Sabyasachi” brand is India’s largest and most influential luxury designer brand with strong Indian roots and global appeal. For the fiscal 2020, the company reported Rs 274 crore of revenue.



The brand straddles categories such as apparel, accessories and jewellery and has a strong franchise in India, USA, UK and the Middle East. The ABFRL platform will

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Aditya Birla Fashion to acquire 51% in designer brand Sabyasachi

The company will infuse 398 crore for 51% interest in the label run by Sabyasachi Couture, a partnership firm, engaged in the business of manufacturing, distribution and sale of designer apparel, jewellery and accessories under its own brand ‘Sabyasachi’, it said in a filing to the stock exchanges.

Sabyasachi Couture was incorporated in 1990. In FY20, it had a revenue of 274 crore.

The Sabyasachi brand has strong Indian roots and global appeal, ABFRL said. It enjoys a strong franchise in India, the US, the UK and West Asia. The ABFRL platform will complement brand Sabyasachi on its

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