Aditya Birla Fashion and Retail today announced a strategic partnership with India’s largest designer brand, Sabyasachi by acquiring 51 per cent stake in Sabyasachi brand for Rs 398 crore..
Founded by Sabyasachi Mukherjee, the “Sabyasachi” brand is India’s largest and most influential luxury designer brand with strong Indian roots and global appeal. For the fiscal 2020, the company reported Rs 274 crore of revenue.
The brand straddles categories such as apparel, accessories and jewellery and has a strong franchise in India, USA, UK and the Middle East. The ABFRL platform will