Revenge Shopping vs Sustainability: Fashion Can’t Have Both | This Week in Fashion, BoF Professional
Climate-positive sweatsuits, circular sneakers and organic capsules. Fashion’s sustainability marketing became a frenzy with Earth Day this week. But this messaging jostled for attention alongside equally breathless predictions of a roaring resurgence in post-pandemic consumption.
Stores reopened in England last week to queuing crowds, which propelled the likes of Primark to record sales. In the US, retailers are on a hiring binge in anticipation of a major bounce back, while a strong rebound in demand in China continues to underpin the market.
Some brands are already reaping the benefits. LVMH saw sales from its fashion division jump 37 percent in